Goods Unite Us co-founder Brian Potts recently appeared on The Future of Finance podcast.
In the episode (available here), Georges Dyer and Brian explore the increasingly consequential role of corporate political spending in markets, democracy, and fiduciary decision-making. Brian explains how Goods Unite Us tracks political contributions from corporate executives and PACs, translating public campaign finance data into tools that help consumers and investors understand how corporate money aligns—or conflicts—with stated values and policy outcomes.
The conversation traces the evolution of Goods Unite Us from a consumer-facing app into an investor-focused platform, including the launch of the DEMZ ETF and the IndexAlign tool, which maps corporate political spending to voting records across 18 key policy issues such as climate regulation, workers’ rights, healthcare, and gun control.
Brian argues that political spending is a critical but missing data point in ESG analysis, noting that companies cannot credibly claim leadership on sustainability or social issues while simultaneously funding politicians who undermine them.
Together, Georges and Brian examine the implications for long-term investors, the performance dynamics of politically aligned portfolios, and the growing power of capital markets to influence corporate behavior. The episode closes with reflections on transparency, governance, and why addressing systemic political risk may be one of the most important frontiers for sustainable finance.