Earlier this year, we added a section called Buying Influence (which lives in the Politician tab on every brand’s page) as a result of your interest in political funding data beyond campaign finance, like inauguration contributions.
Who supports the President?
In response to this same interest and outreach from all of you (thank you to everyone who emailed us!), we’ve created a badge specifically for companies that have donated money to President Trump, in any way. This will make finding those brands much, much easier.
How does the Trump Badge work?
For the companies it applies to, this badge will replace the usual blue, red, grey, and green party affiliation badges. It does not measure partisan affiliation, only whether a brand gave money to the President.
To explain further, the badge is contribution agnostic, meaning the money donated could have gone to anything controlled by the President: His campaign, inauguration, ballroom, or anything else we have (or add) data on. Because of that, you’ll see some Republican-leaning brands, Democratic-leaning brands, those who donate evenly to both, and in some cases, companies with a perfect score, displaying the President’s face.
Why does a non-Republican brand have a Trump Badge?
If you see a grey, 50/50 company, or especially a blue-leaning brand or green, perfect score brand, with the new badge, that isn’t a mistake or an alteration to the data. It just means the contributions determining the badge came from non-campaign related donations (that is, any data in the Buying Influence section, which we separate from the campaign finance data on the main brand page).
Lastly, but not least, you can find all the re-badged, Trump-supporting companies by using the filter button.
Let us know what you think!