Donald Trump got elected a second time, and our apps and website exploded.

We’ve had 2 million new users since November 2024. Ten times as many have seen or heard references to Goods on social media.

It wasn’t always like this.

The company launched the apps in 2017, and it took nearly eight years for most Americans to catch on and to start shopping according to their politics.

(BIG UPS TO ALL THE DIEHARDS WHO HAVE BEEN WITH US SINCE THE BEGGINING.)

Still, this has left us wondering:

How long will it take most Americans to catch-on that they ALSO need to be investing their hard earned money according to their politics?

If you have ANY money in the stock market, you almost certainly own something called an S&P 500 index fund.

These funds go by numerous different tickers on the stock market, including SPY, VOO, IVV, and are common as mutual funds as well.

They own stock in all 500 of the largest U.S. companies, usually weighted by the size of the company (i.e., its market cap).

Collectively–there are TRILLIONS of dollars in these funds, and they’re owned by hundreds of millions of people.

Using our new IndexAlign tool, we can easily measure the political impact of owning one of these funds.

And it’s not pretty.

Here’s what IndexAlign says about these funds:

In total, the companies in them (again, the 500 largest U.S. companies) and their executives have contributed over $2.3 BILLION DOLLARS to U.S. federal politicians and PACs over the last few election cycles.

The largest recipient of that money?

You guessed it: President Donald Trump.

Mr. Trump has received hundred of millions of dollar in campaign contributions from these companies–five times more than the nearest politician in second place, Joe Biden.

Indeed, roughly 70% of that $2.3 BILLION dollars has gone to politicians fighting against women’s reproductive rights, LGBTQ+ rights, the environment, and DEI policies.

Does this align with your politics?

If not, you should start paying attention to where your investments are going!