We are a dedicated group of data analysts, researchers, and democracy advocates, bringing transparency, accuracy, and accountability to corporate political influence — and giving power back to everyday people.
We track political donations from executives, board members, and corporate PACs — and translate that data into clean, clear scores and insights. Our Campaign Finance Reform Score helps you see who’s pushing for change… and who’s fighting it.
We don’t take sides. We take data — and make it digestible.
Goods Unite Us – Know Where Brands Stand
See how brands fund politics before you spend. Our data tracks corporate federal political donations so you can shop and invest with your values. Nonpartisan, transparent, and always free to use.
DEMZ – The Democratic Values ETF
Track the S&P 500 with a twist—only Democratic-leaning companies. Top 5% performance, 5-globe sustainability rating, low carbon risk. Powered by Goods data. Managed by Reflection Asset Management.
IndexAlign – Custom Indexing Made Simple
New subscription-based platform evaluating company political contributions and the issues supported. Designed for advisors, you can build and manage fully personalized indexes aligned with your values.
pH Ratings – Political Risk, Made Visible
Uncover the political exposure of public companies with clear, data-driven reports. pH Ratings flag misalignment with consumer values—essential intel for investors, brands, and watchdogs.
Abigail Wuest
CEO and Founder
Abigail is an attorney and politician in Madison, Wisconsin. She has a B.A. from St. Olaf College and a J.D. from Vermont Law School. Abigail’s career has spanned numerous levels of the government, including at the local, state and federal levels. She’s worked as a White House intern, as an intern at the U.S. Environmental Protection Agency, in private law practice, and held elected office as a Dane County Board supervisor.
Amy Jo Miller
COO and Founder
Amy Jo Miller is a serial entrepreneur and writer. She holds degrees in business management and international business from the University of Wisconsin Stevens Point. Amy joined Goods Unite Us after 15 years of owning and operating a series of small businesses and startups. Amy has also worked in marketing and advertising for both Lands’ End and Isthmus Publishing.
Brian H. Potts
Founder
Brian is a business attorney, litigator, entrepreneur and writer. He holds a B.S. in Economics from Centre College, a J.D. from Vermont Law School and an LL.M from U.C. Berkeley. Brian is a partner in the Madison office of a large national law firm, where he practices in the energy and environmental law group. Brian is the inventor of LegalBoard, a keyboard for lawyers and is also a regular contributor to Forbes.com.
Lindsey Umberger
Lead Researcher
Lindsey has a B.S. in Math from Tusculum University, where she played collegiate softball. In her spare time she can be found with her new puppy, Evey.
Ian Woods
Head of Institutional Partnerships
Ian has a B.A. in Economics from the University of Georgia and an M.B.A. from Mercer University. He is currently stranded in the Eastern Time Zone.
1. Who is behind Goods Unite Us?
We’re a small, independent team of civic-minded professionals with backgrounds in law, data science, public policy, and activism. We’re not a corporation, not AI, and not a front for any political party. Just humans who care about fixing democracy.
2. What is the Campaign Finance Reform (CFR) Score?
The CFR Score is our proprietary metric that measures how a company’s political donations impact efforts to reform campaign finance. It shows which companies support meaningful change and which ones may be hindering progress. Learn more about how the CFR Score works here.
3. How often is the data updated?
We update our data regularly, based on the reporting cycles of government sources. Some donation data is reported quarterly; some is reported more frequently. As new information becomes available, we add it.
4. How do you make sure your data is accurate?
Every company gets the full treatment: we cross-reference sources, verify corporate relationships, and have our senior team double-check everything before it goes live. Find an error? We'll investigate and fix it ASAP. You can read more about our data here.
5. Do you support one political party over another?
No. Goods Unite Us is nonpartisan. We follow the money — no matter where it leads. We believe everyone should be able to make informed decisions based on accurate, unbiased information.
6. What makes you different from other political trackers?
We don't just track donations — we track the whole corporate family tree. Parent companies, subsidiaries, executive contributions, PAC money, the works. And we look at multiple election cycles so you get the full picture, not just a snapshot.
7. Why focus on corporations? What about individual donors?
Individual donations are already public. Corporate influence? That's where things get murky. Since Citizens United, corporate political spending has exploded, often flying under the radar through complex structures that take real expertise to untangle.
8. What about executives — how do you track individual donations?
We research and cross-reference donations from executives, board members, and top leadership. If a company’s CEO is making large political donations, that matters — and we include it in their overall political profile.
9. How do you handle those complicated corporate ownership structures?
The fun part! We manually map out who owns who, how money flows between parent companies and subsidiaries, and which executives sit on which boards. It's like detective work, but with spreadsheet.
10. Can companies pay to be listed — or removed — from your app?
Never. We don’t accept money from companies or political organizations in exchange for inclusion, removal, or better scores. Integrity is everything to us.
11. What happens when companies don't like their scores?
We love it when companies reach out. It means they're paying attention. We review our methodology, make corrections when needed, and engage in dialogue. Some companies have even changed their political giving after seeing their profiles.
12. How do you make money without compromising your mission?
We offer premium tools through the app and IndexAlign and license our data for commercial use, while keeping our core consumer tools free. We also accept donations from individuals who believe in the mission.
13. What's your endgame here?
A world where corporate political influence is transparent and accountable. If enough people make informed choices based on our data, companies will either get out of politics or start supporting the changes we actually need.
14. Is this just for activists and political junkies?
Not at all. If you spend money, this is for you. Whether you’re shopping for groceries or investing for retirement, you deserve to know what your dollars are really funding.
15. How can I verify what you're doing?
Check out our detailed methodology pages for and CFR scoring. We believe in being transparent about our own methods — it's only fair.
16. How can I get involved?
Start by downloading the app and taking the quiz. Share it with friends. Use the tools to contact companies. Every action adds pressure — and every informed dollar is a step toward reform.
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