For Juneteenth this year, we decided to run an analysis of our most relevant issue data: corporate support for DEI (Diversity, Equity, and Inclusion).
Support & Opposition were determined by which percentage of the brand’s political donations went to politicians voting to support or oppose Diversity, Equity, and Inclusion related legislation, as determined by our trusted 3rd party sources.
Top 5 Supporters
- Amalgamated Bank – 98%
- Blackstone – 50%
- Coinbase Global – 12%
- Netflix – 98%
- Alphabet (Google) – 79%
The percentages are how much of the brand’s donations went to DEI-supporting politicians. The ranking is done based on total $$ donated, so oddly small percentages are a function of extremely large total contributions.
The range of money given in this group is $5-$75M, in a roughly exponential distribution from Google up to Amalgamated.
Top 5 Opponents
- Tesla – 100%
- Coinbase Global – 88%
- Blackstone – 44%
- Interactive Brokers Group – 100%
- Charles Schwab – 89%
Similarly, the percentages are how much of the brand’s donations went to DEI-opposing politicians, based on total $$ donated.
The range of money given in this group is $10-$260M, in a roughly exponential distribution from Schwan up to Tesla.
Analysis
That’s no typo, Coinbase really shows up on both lists. That’s because they spent an absolutely staggering amount of money during the last election, which looks set to pay off with the Genius Act, among other support the government is now giving the Crypto Industry. Only 12% of their total spend went to candidates supporting DEI, meaning their spending in opposition more than cancelled out the support.
Similarly, Blackstone appears twice. At 50% support & 44% oppose (remaining money going to neutral politicians) Blackstone’s donations also nearly cancelled out when it comes to DEI legislation, with support just edging out opposition.
Data
This data comes from our other platform, INDEXALIGN (where our Premium issue data and company of the week data comes from). It covers publicly-traded companies and looks at the years 2023-2025, which is the back half of the 2024 presidential election cycle, when most of the donations came in, up to the present.