Introducing DEMZ on NASDAQ: Now You Can Align Your Investments With Your Values!

It goes without saying that the events of 2020 have given us lots of reasons to question things. At Goods Unite Us, we’re constantly questioning corporate money in politics. Our mission is to help make consumers aware that their everyday purchases could inadvertently be supporting a political party, and it might not be the party that you want to be supporting. Basically we’re all about helping you find products that align with your political beliefs.

With that in mind, we’re excited to announce our involvement in the first (ever) Democratic Values ETF (exchange-traded funds) – DEMZ, which Reflection Asset Management will launch on NASDAQ on Election Day.

“We are excited to bring to market the first ever Democratic Leadership ETF, DEMZ.  DEMZ provides US Large Cap equity exposure, while maintaining the integrity of owning only those companies that share the investor’s commitment to democratic causes and candidates,” says Chief Executive Officer, Jason Britton. 

Reflection Asset Management utilizes third party data around political contributions compiled by Goods Unite Us, a non-partisan technology data platform. Goods Unite Us’ proprietary research screens brands, companies and political candidates – tracking political contributions to the Democratic Party.  

To learn more about DEMZ, check out its website. Our hope at Goods Unite Us is that our users will continue to utilize this information to make conscious and informed purchasing decisions. If we all do it, we have more power than we think!

*Carefully consider the fund’s investment objectives, risk factors, charges, and expenses before investing. This and additional information can be found in the fund’s prospectus, which may be obtained by visiting Please read the prospectus carefully before investing. 
Investing involves risk, including the possible loss of principal.  There is no guarantee or assurance that the methodology used to create the Index will result in the Fund achieving positive investment returns or outperforming other investment products.
The fund is subject to the risks associated with the information technology sector.  Such issuers may underperform the market as a whole due to legislative or regulatory changes, adverse market conditions and/or increased competition affecting the Information Technology Sector.
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